Brady, Belichick and college planning lessons

I had to do it…

Here are are the top seven lessons about college planning we can learn from Tom Brady and Bill Belichick’s Super Bowl win for the ages last night (Best game EVA!).  If you’re a non-sports fan, I apologize, but this piece is more about college planning than football.  Here are my lessons from last night:

1. Incredible challenges.  The Patriots season, and Superbowl game, was laden with all kinds of obstacles:  suspension of superstar quarterbackTom Brady, injuries to key players, a 25 point deficit last night, caused by a fumble, interception and a ridiculously fast and well-prepared Falcons defense.  Not to mention history: no quarterback or coach had ever won five Superbowls.

The college process is also full of obstacles:  rejections, deferrals, parent-child drama, peer-to-peer drama, less than stellar grades and standardized test scores, bad interviews, missed deadlines, poor guidance and so forth.  Junior year to first half of senior year is flat out the MOST challenging time in most middle class kids’ lives.

2.Detractors.  The Pats, Brady and Coach Belichick are hated by millions of fans. Pats supporters believe, with some justification, that the commissioner of the NFL also had some kind of weird vendetta against them.  Even some of Patriot Nation turned their backs when they learned of Brady, Belichick and owner Robert Kraft’s friendships with President Trump!

College-bound teens  face detractors in the form of their fellow teens, and, yes, parents of other teens who root against them. Shocking, I know, but I calls ‘em like I sees ‘em.  You may not like or believe this, but many parents and teens are ultra-competitive and a little sneaky or secretive about their tutors, college list and plans. And yes, there’s a lot trash talking, behind the back and, occasionally, in front of the faces (or smart phones) of fellow competitor-applicants.

3. Excuses.  The Pats had every reason in the world to have a mediocre season, let alone lose last night:  the aforementioned injuries, including the season-ender to the undefendable Rob Gronkowski, the four game suspension, which led to games featuring their 2nd string and 3rd string quarterbacks substituting for Brady.

Even if you hate the Pats, you have to admit that they never made excuses for not performing up to the standards they hoped to achieve.  They won three of their four Brady-less games and pulled off one of the greatest comebacks in all sports, ever.

It’s too easy for kids and parents to make excuses in the college planning process:  ACT or SAT scores not as high as they should have been because the room was too hot or too cold. Or their tutor didn’t do a good job.  Or teachers giving bad grades because they “suck” or dislike the child for some reason.  Even when kids or parents miss deadlines to apply or file financial aid forms, because “No one told them.”  It may feel good, temporarily, to blame someone else for underperforming, but it’s not going to get you anywhere.

4. Game Plan.  The Pats had a plan for last night’s game. It didn’t look so great when they were down by 25.  But they believed in it, were flexible enough to made adjustments, and, most importantly, executed it, little by little, possession by possession.

Here’s a big issue in the college process: It is highly unusual for college-bound teens and their parents to have any semblance of a strategy, or plan. Instead, they focus on tactics, such as loading up on APs, taking the ACT 12 times, haphazardly coming up with a big project to fill up their activity sheet to “look good” on their college applications.  These types of tactics are arguably necessary, but lack an overarching, cohesive plan because they ignore fundamental questions such as “What is the goal beyond ‘Getting into a good school,” The definition of a “good school,” applying to a set of schools that compete with one another for the type of student your kid presents, “positioning” your child to enhance his/her candidacy, positioning yourself for the maximum amount of scholarships and financial aid, and more.  College-bound families would be smart to stop, take a breath, and do some serious THINKING about what they’re doing, and why.

5. Work ethic.  Sports writers have chronicled the insane work ethics of Brady and Belichick over the years. But my guess is that Belichick does not work harder than his peers, I’ve had three or four NFL coaches as clients over the years, and have always been struck by how much time they put in at the office.  I’m taking 14-18 hour days, six days a week for nine months.

But I marvel at Brady, whose motivation level is off the charts and unexplainable to a guy like me, considering how much he’s accomplished already and what he has going for him – the championships, the supermodel wife, more money than he can spend, the looks. If anyone should feel entitled to slack off a little, it’s Tommy. Yet he still, at age 39 (!), works as hard as any player in the NFL and has a mind blowing off-season routine of diet (green shakes, avocado ice cream) and exercise for hours per day.  Even if you can’t stand him, you have to respect his burning desire to be the best he can be.

Many kids have far more work to do than we parents did, growing up. But if you’re applying to a bunch of competitive colleges, your competition is working at least as hard as you. So if it means taking the AP class instead of honors, or doing one more practice ACT instead of messing around on Instagram or Snapchat, make that “sacrifice.”  (Incidentally, Brady was a terrific student at U Michigan, as was his Falcons counterpart Matt Ryan at Boston College.)

6. Faith.  Reportedly, there wasn’t any panic in the Patriots’ locker room at halftime, when they were down 18 and Atlanta’s defense appeared impregnable.  Disappointment, to be certain, but no yelling, crying or suicide attempts.  Instead, they had faith in themselves, which was the backbone of their resilience and victory.

Many kids today are not resilient. Frankly, a lot of us parents coddle them and try to shield them from adversity, to give them “the best.” It’s not just parents, at least directly, grade inflation in most high schools is rampant, for example.  Everyone has a 92 average an is in National Honor Society.

But this is counter-productive. Predictably, this leads to kids having a lack of confidence, and faith, in themselves, because they’ve never overcome any meaningful obstacles.  Even the slightest bit of negative feedback throws them for a loop.  My message to kids, and families, is that it’s ok to feel like sh*t if something doesn’t go your way, but trust yourself and keep working.  EVERYTHING will work out, so have faith.

7. Coaching. Yes, the Patriots work hard in practice, but I doubt that they work harder than most NFL teams.  To win, it’s about working hard AND smart – i.e. under the eyes of an experienced coach.

The most successful college applicants get coached through the process, too.  Lest you think this is a plug for me and our firm, it’s not.  Coaching can come in all sorts of sizes and shapes – guidance counselors (there are plenty of great ones), parents, even college consultants who are not named Andy and didn’t attend the same college as the greatest NFL coach of all time, “Bells,” as we referred to him back at Wesleyan.  Just kidding, he’s a wee bit older than I (but you just KNOW that someone must have called him that!).

The bigger point is that if you work hard, but dumb, you’ll fail.  Get help from someone with a track record of success that is qualified.

If you are interested in talking to us about our college coaching or other services, we are filling up with Class of 2018 families but still have availability.  You can book a free College Strategy Session here (regularly $249) because I’m all giddy about the Patriots and am in a celebratory mood.

Have a great day, God knows I am!

– Andy “Not Too Old To Be Immature About Sports” Lockwood

P.S.  The link for non-clients to book a chat is:

www.CollegeStrategySession.com

Proprietary “College Guru” Software

Predict your chances of admission, scholarships and financial aid with 90% certainty



Nothing against Naviance™ , but it’s pretty darn misleading.

What do I mean?  Consider the following:

  1. Naviance factors in grades and standardized test scores…BUT academic credentials “count” approximately 60% of the admissions equation.  In other words, Naviance ignores 40% of the factors going into the decision to admit or deny.
  2. Naviance looks at your (your kid’s) chances compared to other kids from your high school who were admitted into each college…BUT you’re not competing with kids from your school, you’re up against competitor-applicants from all over the world.

Our “College Planning Guru” software was designed by Don Betterton, a long-time (30+ years) admissions committee member and Director of Financial Aid at Princeton University, along with two of his Princeton students.

When I speak to Mr. Betterton, it’s like I’m talking to the Burning Bush!

This software considers practically ALL of the elements that go into the admissions decision. There are 20-25, including grades and scores.

What this means for you

When you use our software, you will

  • Get a realistic idea of your odds of admission to the colleges on your list so that you can avoid “Admissions Armageddon” (denied by all of your colleges)
  • Create a balanced and strategic list of schools
  • See how to improve your odds of admission by increasing extracurricular activities, volunteer hours, etc.
  • Handicap your shot of receiving merit scholarships from your colleges
  • Calculate your eligibility for need-based aid from your colleges
  • Feel comfortable and confident that you’ll get into most of your colleges!

The investment

For a limited time you can get access to this “secret” tool that is not available to the public.  Try searching for it, I’ll wait 🙂  (It’s currently being offered for $997)

The investment is only $297, then after 90 days, $47 per month.  You can cancel any time, it’s not a cell phone contract or gym membership!

Enroll today, get clarity and confidence about YOUR college plan, today!

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For Incomparable Applicant Organizer Members Only

Book a FREE College Strategy Session (regularly $249)

If you want help with:

  • Choosing a balanced list of colleges that will help your child succeed post-college
  • Getting into those colleges via our proprietary Incomparable Applicant system
  • College essays, applications
  • Financial aid and scholarships
  • Inspiring, motivating and coaching kids through choosing majors and careers
  • Removing the stress, frustration and panic that afflicts parents of college-bound teens!

You can book a complimentary College Strategy Session, here, because you own the Incomparable Applicant Organizer!

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Andy Lockwood Interviews Richard Rossi

How to succeed as a doctor, scientist and techie

Highlights from a technology-plagued webinar that almost wasn’t!

On this interview, you will discover:

  • Surprising predictions about the future of medicine
  • A simple tip to help you stand out and succeed in college, grad school and in your career
  • The fatal mistake that causes thousands of highly qualified doctors, scientists and technologists to fail
  • How to evaluate summer programs
  • A special, surprise offer to participate in Richard’s events this summer (Buzz Aldrin, astronaut and Dean Kamen, inventor of the Segway and several Nobel Laureates have “headlined” in the past!)

For more information about Richard’s organizations, visit or call:

www.SciTechLeaders.com

www.FutureDocs.com

617-307-7425

How To Make Your College Application Stand Out In A “Sea Of Sameness”

Ready for a small dose of harsh reality (how’s that for a loaded question)?

  • Fact: your kid’s grades and standardized test scores will be substantially IDENTICAL to  5,000 other competitor applicants.
  • Fact:  colleges don’t care about “well-rounded” you are, or how many cancer walks or honor societies (participation trophies) you list on your application.
  • Fact: colleges are businesses (you probably “get” this), but here’s something I bet you haven’t considered:
Your kid is in business for himself, whether or not he realizes it!
And whether or not you LIKE it, for that matter.

So what do you do to stand out?

How do you multiply your chances of getting into your “Dream College”? If you have a high school junior or sophomore, you need to hear this.
Tomorrow (Wednesday), we’re doing our final webinar of the year. It’s live and unscripted, anything can happen!
(We’re not set up for a replay, it’s a one-shot deal.)

Here’s what’s on the docket:

  • How to win merit scholarships if you cannot qualify for need-based aid

  • The problem with Naviance® and why it can mislead you into a false sense of security  – and, worse, “Admissions Armageddon”

  • Just how important are grades and scores?  This answer will shock or offend, depending on your personality and what meds you’re currently on

  • Three simple words that describe what admissions officers are looking for on the Common App – but don’t find 99% of the time

  • How to stand out – for the right reasons – among a “Sea Of Sameness” – thousands of kids who look identical on paper

  • Advice for Class of 2018, Class of 2019 and younger families re: how to create a body of work that will make admissions officers roll out the red carpet

  • How *This* system is “rigged” and what to do about it (if you’re unable to tweet daily insults to millions of followers)

  • How to choose a college that will actually help you get a job after college, and avoid coming home to the basement with your tail between your legs and buttcheek-deep in student loans

  • Your questions – we’ll be chatting live!  (Anything goes!)

www.CS4L.tv

(Live, Wednesday night, we are not setting up a replay. Details at that link.)

Information rarely – if ever – discussed in school, even behind closed doors.

Why is this information under lock and key so airtight that even the Russians couldn’t hack it?
The obvious reason is that most of it isn’t politically correct.
I won’t lie, Wednesday’s final webcast is bound to offend some parents.  But, I assure you, 100% of what you’ll hear is 110% true, even if it’s not particularly sugar-coated.
So please forward this email to everyone you could think of who has a Class of 2018 or 2019 kid  – and needs to hear the blunt truth about what it really takes to get into and pay discounted prices for the best colleges in the country!
See ya tomorrow night!
-Andy “‘Trafficker In Inconvenient College Truths” Lockwood
P.S.  Forgot to mention, we’re giving away an Amazon Echo, one of those cool thingies that you can yell stuff at (“Alexa, what’s the weather like?”  “Alexa, order me paper towels.”  “Alexa, force my kids to make their beds”) for one lucky attendee on Wednesday!  How much fun are we?????

Non-politically Correct Facts About Getting Into College (and what it takes)

Last night at the Smithtown Public Library I went off on a mini-rant about what it REALLY takes to get into top colleges.

Jaws dropped, women and children cowered, men brandished pitchforks.
I wish I had more time, because they closed up at [8:45].
Tonight is a different story, however.  We’re hosting an all-new webinar, How To Get Into Your “Dream College’” And Pay Wholesale Tuition.”  Leave your pitchforks in the shed.

www.CS4L.tv

Here’s what Pearl and I will cover:
  • How to win merit scholarships if you cannot qualify for need-based aid

  • The problem with Naviance® – and why it can mislead you into a false sense of security about your admissions chances

  • Just how important are grades and scores?  This answer will shock or offend, depending on your personality and what meds you’re on

  • Three simple words that describe what admissions officers are looking for on the Common App – but don’t find 99% of the time

  • How to stand out – for the right reasons – among a “Sea Of Sameness” (thousands of competitor-applicants who look identical on paper)

  • Advice for Class of 2018, Class of 2019 and younger families re: how to create a body of work that will make admissions officers roll out the Red Carpet

  • How the admission system is “rigged”…and what to do about it (if tweeting insulting comments to millions of followers isn’t an option)

  • How to choose a college that will actually HELP YOU GET A JOB after college, and avoid coming home to the basement with your tail between your legs and butt cheek-deep in student loans

  • Your questions – we’ll be chatting live!  (Anything goes!)

Here’s where to register. PLEASE NOTE:  we have NOT set up a replay so I humbly suggest that you DVR whatever program you were going to waste time on, and drop everything to join us!

>>>>>>>>>REGISTRATION DETAILS

Please pass this invite around like a communicable disease to any stressed out families with college-bound teens!  They’ll think you walk on water, which is nice!
See ya!
-Andy
P.S.  Tonight is one-shot deal, there’s no replay on the books.  Register at www.CS4L.tv

How To Pay For College If “She” Is Elected

Hi ho, fellow citizen!

I was just chatting with my friends Anderson Cooper (“Coop,” to his friends), Wolf Blitzer (“Blitz”) and Megyn Kelly (“K-Money”) about the upcoming election and they made an interesting point:

“Who cares?”

I mean, really, if you’re concerned with paying for college, or getting into college, it doesn’t really matter who the president is to you or 99% of the families I know.

Hillary won’t make college free for anyone, because Congress won’t allow it.

I have no idea The Donald’s thoughts on college are, if he even has them.

My point?  There is only one person who can affect how much you pay for college.

(No, it’s not me. Did you think I was going “there?”)

Here’s a hint:  it’s the guy/gal staring back at you when you brush your teeth in the morning.

Yes, Y-O-U!

Your best bet is to arm yourself with powerful insider strategies about the legal “loopholes” that, if taken advantage of, can help you qualify for more grants and scholarships than you thought possible.

You also need to stay away from deadly, eligibility-sabotaging “landmines” that can rob you of the financial aid you deserve – and need – to send your kids to their top choice colleges!

Don’t rely on empty campaign promises to take care of your college woes – take matters into your own hands!

Make it a point to come to one of our workshops this Wednesday or Thursday – assuming the world doesn’t end by then –  to learn how you can slash college costs, even if you think you make too much or cannot possibly qualify!

I’m conducting free workshops in Garden City Park on Wednesday, November 9th and Northport on Thursday, November 10th.  Here are all the registration details directly from me (not via WikiLeak, the Russians or an Anthony Weiner text):

>>>>>>>>>>>>>>REGISTER FOR UPCOMING WORKSHOP

If you have a Class of 2018 child, and are stressed out and uptight about how you’ll possibly afford the high cost of college, here is what you will discover:

  • How to legally hide your money from the financial aid office so that even James Comey won’t investigate you
  • The Art Of The College Deal – how to negotiate a ‘Yuge’ improvement over your initial, lousy financial aid award without resorting to name calling or groping the dean
  • How to shamelessly use a non-profit’s endowment, instead of your own money, to pay tuition
  • Why the suggestion your CPA gave you about where to save could go down in history as the worst bit of advice since “Don’t worry about it, just delete those emails – no-one will never know!”
  • Your questions! (Bring ‘em on!)

You can register here. Please bring a friend or two who is uptight and stressed about paying for college. As long as we have room, they’re welcome to come and they’ll love you forever for thinking of them!

www.CollegeFinanceWorkshop.com

See ya!

-Andy “The Unelectable” Lockwood

P.S.  So I wasn’t REALLY hangin’ with Coop, Blitz or K-Money.  But I’ve been seeing so much of them on TV in my family room lately sometimes it’s hard to remember that we’re not actually “friends.”

If you come to one our workshops this week, you’ll get so much valuable, free information about how to qualify for gi-normous college discounts that you’ll probably think of me as your new bestie!

(I’m available!)

5 Tips On How To Negotiate With A College

How to appeal a lousy financial aid offer after it's given

When I speak to parents about college planning “loopholes” and “landmines,” one of the most interesting topics (judging from the questions I get) is how to negotiate with colleges.

I’m speaking tonight in Dix Hills in detail about this, but I wanted to quickly share my 5 steps for successfully negotiating with a college:

  1. Understand that colleges are BUSINESSES (I know, they’re “nonprofit!”) and, as such, do not always give their highest and best offers because they want your money!
  2. The best way to stack the odds in your favor is to have offers from other, competitor colleges. This means that high school juniors should think about applying strategically – NOT only to colleges featured on rear windows of cars in your neighborhood, Saturday afternoons on ESPN or in March Madness (Prediction – Villanova will report receiving a record number of applications this year)
  3. Follow each college’s rules for appealing a financial aid offer – most have paperwork for you to complete (yay – more forms!) to request a re-evaluation of your award
  4. Have a legitimate reason to ask them to reassess your award – some colleges claim that they will not look at other offers, I’d send them anyway.  Other legit reasons are unanticipated loss of income and unexpected increase in expenses.  Not: We live in an expensive area of the country!  (They know that already, they consider that to be a choice you’ve made.)
  5. Be nice, grateful, courteous.  Not outraged, entitled or aggressive.  Obvious tip that should go without saying?  Um, yeah.  No comment.

If you want more of the “411” on negotiations/appealing and other college planning strategies, come on by tonight at the Half Hollow Hills Library!

>>>>>>>>>REGISTER FOR FREE COLLEGE PLANNING WORKSHOP

Other topics to be covered:

  • How to “hide” your money from the financial aid formulas, the financial aid office and James Comey
  • Legal and ethical strategies to triple your eligibility for financial aid
  • The biggest college planning mistake 53% of parents make…and how to avoid it
  • The counter-intuitive, inconvenient truth behind published admissions statistics…and what you need to know – and do as early as 9th grade – to multiply your odds of getting in
  • The one question your Class of 2018 or younger kid must answer on a college application…but isn’t actually asked
  • More!

Sign up now, we still have 7 seats left as of this morning.  Bring a friend who could use this info, just forward this email

>>>>>>>>>REGISTER FOR FREE COLLEGE PLANNING WORKSHOP

See ya!

-Andy “Art Of The Financial Aid Deal” Lockwood

P.S.  I know, I know, it’s not easy to pull yourself away from the latest Wikileak bombshell scheduled for release tonight.  But I recommend you come anyway. Chances are you’ll be able to catch up on the news after our workshop.