You may not want to hear this

Easily avoidable financial aid and scholarship mistake...ouch

I was chatting with a client the other day, his daughter had gotten into some pretty good schools. REALLY good colleges, actually.
 
What was the problem?
 
She – of course – wants to go to the college that offered ZERO in financial aid and scholarships.
 
70K smackeroos…per year.
 
She received great scholarship offers from several other, competitor colleges, including 50% off tuition from Choice #2. But of course none of these schools is as desirable as Full Boat U.
 
Here’s the kicker – had this client engaged us a year ago, instead of merely a few weeks ago, we could have helped him qualify for at least 25% off at the “Dream College.” His particular combination of modest income but high assets lends itself perfectly to our “sheltering” techniques.
 
He knew it, I knew it, but it wasn’t productive to bemoan the past. Instead, we’re trying to appeal the award, but I won’t lie – it’s not going so well. I wish we had met in his kid’s Junior year of high school.
 
If you have a Class of 2018, or younger kiddo, you’re “on the clock.” Financial aid, scholarships, college list, ACT/SAT test prep – there’s a lotta stuff that has to happen – with more urgency than you may think. High school ends in, what, 31/2 months?
 
I’m conducting two free workshops this month (one tonight) and our first ever open house this Saturday morning. The workshops are general in nature, “College Financial Aid, Scholarships and Admissions Secrets.”
 
Saturday’s open house is different – it’s an informal way for families interested in our college planning, financial aid and ACT/SAT prep services to kick the tires and play “Make A Deal” before we run out of capacity. You can meet the team – me, Pearl (a/k/a “Financial Aid Warrior”) and our tutor, Marissa (a/k/a “Marissa” 🙂 to ask us anything you want.
 
All info – including dates, times and locations – is posted here:
 
 
(Non-local folks – check out our webinar schedule at www.FinancialAidWebcast.com)
 
Speak soon,
 
-Andy “Time Cop” Lockwood
 
P.S. Space is limited, so registration is first-come, first-served. Tonight’s event in Greenlawn is overbooked (according to Linda at the Harborfields Library, if you must know) but register anyway and you could get lucky with no-shows. Our open house is about 60% full, and our workshop in Garden City later this month is about 47% full so far.
 
So we’ve got room, for you and a friend or two 🙂 Pass this email along!
 

How To Choose A College List

I answer this question from "Gary" - recent webinar attendee

Thought this would be helpful – Gary asked me about the best way to create a college list for his daughter, Class of 2018, 97 average and wants to major in (a very popular major).

In this video, I describe the three “Gets”

For more info:

Brady, Belichick and college planning lessons

I had to do it…

Here are are the top seven lessons about college planning we can learn from Tom Brady and Bill Belichick’s Super Bowl win for the ages last night (Best game EVA!).  If you’re a non-sports fan, I apologize, but this piece is more about college planning than football.  Here are my lessons from last night:

1. Incredible challenges.  The Patriots season, and Superbowl game, was laden with all kinds of obstacles:  suspension of superstar quarterbackTom Brady, injuries to key players, a 25 point deficit last night, caused by a fumble, interception and a ridiculously fast and well-prepared Falcons defense.  Not to mention history: no quarterback or coach had ever won five Superbowls.

The college process is also full of obstacles:  rejections, deferrals, parent-child drama, peer-to-peer drama, less than stellar grades and standardized test scores, bad interviews, missed deadlines, poor guidance and so forth.  Junior year to first half of senior year is flat out the MOST challenging time in most middle class kids’ lives.

2.Detractors.  The Pats, Brady and Coach Belichick are hated by millions of fans. Pats supporters believe, with some justification, that the commissioner of the NFL also had some kind of weird vendetta against them.  Even some of Patriot Nation turned their backs when they learned of Brady, Belichick and owner Robert Kraft’s friendships with President Trump!

College-bound teens  face detractors in the form of their fellow teens, and, yes, parents of other teens who root against them. Shocking, I know, but I calls ‘em like I sees ‘em.  You may not like or believe this, but many parents and teens are ultra-competitive and a little sneaky or secretive about their tutors, college list and plans. And yes, there’s a lot trash talking, behind the back and, occasionally, in front of the faces (or smart phones) of fellow competitor-applicants.

3. Excuses.  The Pats had every reason in the world to have a mediocre season, let alone lose last night:  the aforementioned injuries, including the season-ender to the undefendable Rob Gronkowski, the four game suspension, which led to games featuring their 2nd string and 3rd string quarterbacks substituting for Brady.

Even if you hate the Pats, you have to admit that they never made excuses for not performing up to the standards they hoped to achieve.  They won three of their four Brady-less games and pulled off one of the greatest comebacks in all sports, ever.

It’s too easy for kids and parents to make excuses in the college planning process:  ACT or SAT scores not as high as they should have been because the room was too hot or too cold. Or their tutor didn’t do a good job.  Or teachers giving bad grades because they “suck” or dislike the child for some reason.  Even when kids or parents miss deadlines to apply or file financial aid forms, because “No one told them.”  It may feel good, temporarily, to blame someone else for underperforming, but it’s not going to get you anywhere.

4. Game Plan.  The Pats had a plan for last night’s game. It didn’t look so great when they were down by 25.  But they believed in it, were flexible enough to made adjustments, and, most importantly, executed it, little by little, possession by possession.

Here’s a big issue in the college process: It is highly unusual for college-bound teens and their parents to have any semblance of a strategy, or plan. Instead, they focus on tactics, such as loading up on APs, taking the ACT 12 times, haphazardly coming up with a big project to fill up their activity sheet to “look good” on their college applications.  These types of tactics are arguably necessary, but lack an overarching, cohesive plan because they ignore fundamental questions such as “What is the goal beyond ‘Getting into a good school,” The definition of a “good school,” applying to a set of schools that compete with one another for the type of student your kid presents, “positioning” your child to enhance his/her candidacy, positioning yourself for the maximum amount of scholarships and financial aid, and more.  College-bound families would be smart to stop, take a breath, and do some serious THINKING about what they’re doing, and why.

5. Work ethic.  Sports writers have chronicled the insane work ethics of Brady and Belichick over the years. But my guess is that Belichick does not work harder than his peers, I’ve had three or four NFL coaches as clients over the years, and have always been struck by how much time they put in at the office.  I’m taking 14-18 hour days, six days a week for nine months.

But I marvel at Brady, whose motivation level is off the charts and unexplainable to a guy like me, considering how much he’s accomplished already and what he has going for him – the championships, the supermodel wife, more money than he can spend, the looks. If anyone should feel entitled to slack off a little, it’s Tommy. Yet he still, at age 39 (!), works as hard as any player in the NFL and has a mind blowing off-season routine of diet (green shakes, avocado ice cream) and exercise for hours per day.  Even if you can’t stand him, you have to respect his burning desire to be the best he can be.

Many kids have far more work to do than we parents did, growing up. But if you’re applying to a bunch of competitive colleges, your competition is working at least as hard as you. So if it means taking the AP class instead of honors, or doing one more practice ACT instead of messing around on Instagram or Snapchat, make that “sacrifice.”  (Incidentally, Brady was a terrific student at U Michigan, as was his Falcons counterpart Matt Ryan at Boston College.)

6. Faith.  Reportedly, there wasn’t any panic in the Patriots’ locker room at halftime, when they were down 18 and Atlanta’s defense appeared impregnable.  Disappointment, to be certain, but no yelling, crying or suicide attempts.  Instead, they had faith in themselves, which was the backbone of their resilience and victory.

Many kids today are not resilient. Frankly, a lot of us parents coddle them and try to shield them from adversity, to give them “the best.” It’s not just parents, at least directly, grade inflation in most high schools is rampant, for example.  Everyone has a 92 average an is in National Honor Society.

But this is counter-productive. Predictably, this leads to kids having a lack of confidence, and faith, in themselves, because they’ve never overcome any meaningful obstacles.  Even the slightest bit of negative feedback throws them for a loop.  My message to kids, and families, is that it’s ok to feel like sh*t if something doesn’t go your way, but trust yourself and keep working.  EVERYTHING will work out, so have faith.

7. Coaching. Yes, the Patriots work hard in practice, but I doubt that they work harder than most NFL teams.  To win, it’s about working hard AND smart – i.e. under the eyes of an experienced coach.

The most successful college applicants get coached through the process, too.  Lest you think this is a plug for me and our firm, it’s not.  Coaching can come in all sorts of sizes and shapes – guidance counselors (there are plenty of great ones), parents, even college consultants who are not named Andy and didn’t attend the same college as the greatest NFL coach of all time, “Bells,” as we referred to him back at Wesleyan.  Just kidding, he’s a wee bit older than I (but you just KNOW that someone must have called him that!).

The bigger point is that if you work hard, but dumb, you’ll fail.  Get help from someone with a track record of success that is qualified.

If you are interested in talking to us about our college coaching or other services, we are filling up with Class of 2018 families but still have availability.  You can book a free College Strategy Session here (regularly $249) because I’m all giddy about the Patriots and am in a celebratory mood.

Have a great day, God knows I am!

– Andy “Not Too Old To Be Immature About Sports” Lockwood

P.S.  The link for non-clients to book a chat is:

www.CollegeStrategySession.com

Proprietary “College Guru” Software

Predict your chances of admission, scholarships and financial aid with 90% certainty



Nothing against Naviance™ , but it’s pretty darn misleading.

What do I mean?  Consider the following:

  1. Naviance factors in grades and standardized test scores…BUT academic credentials “count” approximately 60% of the admissions equation.  In other words, Naviance ignores 40% of the factors going into the decision to admit or deny.
  2. Naviance looks at your (your kid’s) chances compared to other kids from your high school who were admitted into each college…BUT you’re not competing with kids from your school, you’re up against competitor-applicants from all over the world.

Our “College Planning Guru” software was designed by Don Betterton, a long-time (30+ years) admissions committee member and Director of Financial Aid at Princeton University, along with two of his Princeton students.

When I speak to Mr. Betterton, it’s like I’m talking to the Burning Bush!

This software considers practically ALL of the elements that go into the admissions decision. There are 20-25, including grades and scores.

What this means for you

When you use our software, you will

  • Get a realistic idea of your odds of admission to the colleges on your list so that you can avoid “Admissions Armageddon” (denied by all of your colleges)
  • Create a balanced and strategic list of schools
  • See how to improve your odds of admission by increasing extracurricular activities, volunteer hours, etc.
  • Handicap your shot of receiving merit scholarships from your colleges
  • Calculate your eligibility for need-based aid from your colleges
  • Feel comfortable and confident that you’ll get into most of your colleges!

The investment

For a limited time you can get access to this “secret” tool that is not available to the public.  Try searching for it, I’ll wait 🙂  (It’s currently being offered for $997)

The investment is only $297, then after 90 days, $47 per month.  You can cancel any time, it’s not a cell phone contract or gym membership!

Enroll today, get clarity and confidence about YOUR college plan, today!

get started today yellow button

For Incomparable Applicant Organizer Members Only

Book a FREE College Strategy Session (regularly $249)

If you want help with:

  • Choosing a balanced list of colleges that will help your child succeed post-college
  • Getting into those colleges via our proprietary Incomparable Applicant system
  • College essays, applications
  • Financial aid and scholarships
  • Inspiring, motivating and coaching kids through choosing majors and careers
  • Removing the stress, frustration and panic that afflicts parents of college-bound teens!

You can book a complimentary College Strategy Session, here, because you own the Incomparable Applicant Organizer!

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Andy Lockwood Interviews Richard Rossi

How to succeed as a doctor, scientist and techie

Highlights from a technology-plagued webinar that almost wasn’t!

On this interview, you will discover:

  • Surprising predictions about the future of medicine
  • A simple tip to help you stand out and succeed in college, grad school and in your career
  • The fatal mistake that causes thousands of highly qualified doctors, scientists and technologists to fail
  • How to evaluate summer programs
  • A special, surprise offer to participate in Richard’s events this summer (Buzz Aldrin, astronaut and Dean Kamen, inventor of the Segway and several Nobel Laureates have “headlined” in the past!)

For more information about Richard’s organizations, visit or call:

www.SciTechLeaders.com

www.FutureDocs.com

617-307-7425

How To Make Your College Application Stand Out In A “Sea Of Sameness”

Ready for a small dose of harsh reality (how’s that for a loaded question)?

  • Fact: your kid’s grades and standardized test scores will be substantially IDENTICAL to  5,000 other competitor applicants.
  • Fact:  colleges don’t care about “well-rounded” you are, or how many cancer walks or honor societies (participation trophies) you list on your application.
  • Fact: colleges are businesses (you probably “get” this), but here’s something I bet you haven’t considered:
Your kid is in business for himself, whether or not he realizes it!
And whether or not you LIKE it, for that matter.

So what do you do to stand out?

How do you multiply your chances of getting into your “Dream College”? If you have a high school junior or sophomore, you need to hear this.
Tomorrow (Wednesday), we’re doing our final webinar of the year. It’s live and unscripted, anything can happen!
(We’re not set up for a replay, it’s a one-shot deal.)

Here’s what’s on the docket:

  • How to win merit scholarships if you cannot qualify for need-based aid

  • The problem with Naviance® and why it can mislead you into a false sense of security  – and, worse, “Admissions Armageddon”

  • Just how important are grades and scores?  This answer will shock or offend, depending on your personality and what meds you’re currently on

  • Three simple words that describe what admissions officers are looking for on the Common App – but don’t find 99% of the time

  • How to stand out – for the right reasons – among a “Sea Of Sameness” – thousands of kids who look identical on paper

  • Advice for Class of 2018, Class of 2019 and younger families re: how to create a body of work that will make admissions officers roll out the red carpet

  • How *This* system is “rigged” and what to do about it (if you’re unable to tweet daily insults to millions of followers)

  • How to choose a college that will actually help you get a job after college, and avoid coming home to the basement with your tail between your legs and buttcheek-deep in student loans

  • Your questions – we’ll be chatting live!  (Anything goes!)

www.CS4L.tv

(Live, Wednesday night, we are not setting up a replay. Details at that link.)

Information rarely – if ever – discussed in school, even behind closed doors.

Why is this information under lock and key so airtight that even the Russians couldn’t hack it?
The obvious reason is that most of it isn’t politically correct.
I won’t lie, Wednesday’s final webcast is bound to offend some parents.  But, I assure you, 100% of what you’ll hear is 110% true, even if it’s not particularly sugar-coated.
So please forward this email to everyone you could think of who has a Class of 2018 or 2019 kid  – and needs to hear the blunt truth about what it really takes to get into and pay discounted prices for the best colleges in the country!
See ya tomorrow night!
-Andy “‘Trafficker In Inconvenient College Truths” Lockwood
P.S.  Forgot to mention, we’re giving away an Amazon Echo, one of those cool thingies that you can yell stuff at (“Alexa, what’s the weather like?”  “Alexa, order me paper towels.”  “Alexa, force my kids to make their beds”) for one lucky attendee on Wednesday!  How much fun are we?????